Halal council positions Davao as Halal model city in PH | SunStar

Halal council positions Davao as Halal model city in PH

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Halal council positions Davao as Halal model city in PH

Thursday, May 04, 2017

THE creation of Davao City Halal Industry Development Council positions the city closer to its vision of becoming a Halal-friendly model city in the country.

Marilou Ampuan, chair of the Halal committee of the Philippine Tourism Congress and president of Universal Islamic Center said in Wednesdays Habi at Kape media conference at the Abreeza-Ayala Mall that Davao City has ordinances which seek to promote Halal development and awareness.

Other halal-related ordinances that were passed by the city are the prohibition of non-certified establishments of using halal logo which has a corresponding penalty once proven guilty and the creation of halal lane that requires supermarkets, grocery stores and other establishments selling raw fish, seafood, meat, processed meat, and other meat products.

“This council is three years in the making. We are just so glad because Mayor Sara Duterte-Carpio now served as the chair of the council. It signals a strong commitment of the city to promote Halal,” she said.

Duterte-Carpio inked the executive order last April 18. The council is composed of 24 members from all industry stakeholders.

Under the ordinance, different government agencies in the entire halal food value chain are called to merge their efforts in coming up with a unified system on production, certification, and marketing to catapult the country in the Global Halal Market.

Davao City Tourism Office head Generose Tecson, for her part said, the council will help people in Davao know about what Halal is.

“We are getting ready for that (Halal model city) already,” Tecson said.

Halal Expo

More visitors and participants are expected to join the Philippine Halal Tourism Expo this year following the heightened support given by the government and private sector.

The expo which starts Friday, May 5, at Abreeza Ayala Mall, is spearheaded by the Universal Islamic Center. Prior to the expo, a business forum and networking event was also held yesterday at Seda Hotel.

“We expect that the number of visitors (in the event) will be doubled as compared last year (200 participants). Apart from local exhibitors, foreign participants from Malaysian (eight investors/participants), Singapore (four) and Indonesia (four),” she said.

On Thursday, a Conference Awareness for better Understanding of Halal in Trade and Tourism Industry was held with keynote speaker from Dubai, Secretary-General of the International Halal Accreditation Forum Mohammed Saleh Badri. Also, a business-to-business session was held.

In a previous interview, Ampuan said the event will serve as a venue for local and international players and stakeholders to meet and discuss opportunities, challenges and plans. The expo will also showcase a wide range of Halal food, products and services from local and international companies.

Ampuan added that the first expo had a "very positive impact" as the Philippine Halal products and services gained international exposure resulting to a growing interest of the country's halal products and services. "On the gains of last year's expo, foreign exhibitors responded positively, in fact, they requested after the event to stage this event again," she said.

Halal has a global chain value of USD 2.6 trillion and is expected to reach USD 3-trillion by 2020. ASP

Published in the SunStar Davao newspaper on May 05, 2017.

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